Why did you decide to keep the line local? Every piece in the BY line is designed and made in LA. Our customers also really love our photography and how we shoot our product on various sized models to show how the clothing will really fit real women.ĩ. J+M: We’re constantly getting great feedback from our customers thanking us for making clothing that is true to size and for offering sizes that range from XXS – XXL. What kind of feedback have you received from your customers? We believe that having clothing that you know will make you look great is the best way to face the day.Ĩ. We select fabrics that are soft and luxurious, that hug and smooth your curves, but never make you feel like you’ve been crammed into something you don’t fit in. J+M: At Beyond Yoga we make clothing that will fit and flatter your body, and make you feel your best the minute you put it on. Negative body image keeps so many people from buying workout gear-let alone working out. We believe it’s so important for women to celebrate themselves, and their accomplishments, to believe in themselves and be kind to themselves.ħ. Sometimes it seems we have become our own worst enemies instead of being our own best friends. J+M: We hear beautiful women talk so disparagingly about their appearance and we wish they could see themselves as they really are. You put a big emphasis on helping women celebrate who they are rather than trying to become someone else. I’m proud that we show real women in our campaigns, and hold ourselves to a strict no body photo shopping policy.Ħ. I take self-esteem and self-acceptance very seriously and know how dangerous setting unrealistic expectations can be for young women. I was shocked to witness my friends develop eating disorders as early as the 3rd grade. I watched family members and close friends struggle with body acceptance and eating disorders throughout my life. Michelle: Body image, and the unrealistic expectations women put on themselves has always been important to me. We love that you use non-retouched photography! What led to this decision? Best of all, every one of our pieces are machine wash and dry, which I never appreciated as much as I do now with a little one!ĥ. My favorite piece pre-pregnancy is a tough one but I guess most often I wear the High Waisted Leggings, which keep me covered for floor work and inversions. Michelle: Having just given birth last month to my first baby boy, I’m still partial to the maternity Grow and Glow Cami which is flexible for nursing and so soft against his skin. Beyond Yoga is body positive so we truly design for women of all shapes and sizes. We look to be inclusive rather than exclusive with our collection and fit test with recent college graduates all the way up to our own mothers. J+M: The woman we design for values fit, quality and clothing that can take them from street to studio. Do you have a specific type of person in mind when you design your clothes? It represents that there is more to yoga than just the physical aspect – when someone asks me what is Beyond Yoga, I reply, “Beyond Yoga is falling in love with yourself.”ģ. But I also wanted something that was more than just yoga – hence Beyond Yoga. Jodi: I wanted something that was inspired by yoga, because it greatly changed my life. Is there a story behind the name for the line? Over the years, I mastered the art of dressing to flatter your body and fit your lifestyle that’s what greatly inspired Beyond Yoga.Ģ. I grew up in Hollywood and felt very much in the spotlight as I struggled with my weight. Jodi: My own personal struggles coupled with what I saw was missing in the market inspired me to start Beyond Yoga. Recently, we sat down with Beyond Yoga founders Jodi Gruber Brufsky and Michelle Wahler about the inspiration behind their body-positive brand. We adore Beyond Yoga because their workout clothes are super comfortable and stylish, but we love them even more because of their commitment to celebrate real women. Buti® favors movements that challenge the body along all planes of motion – THE RESULT – lean muscle with sexy feminine curves.An Interview with the Founders of Beyond Yoga Buti® Yoga utilizes the Spiral Structure Technique to sculpt + tone the deep abdominal muscles that stabilize and strengthen the body. This calorie-scorching workout fuses power yoga with cardio-intensive tribal dance + body sculpting movement. The beat blended movement forces you out of your head and INTO YOUR BODY. What to bring: Yoga Mat, Yoga Blocks, Yoga Straps (Limited Supplies Beyond), & hydrationīUTI Yoga – Music guides Buti® classes like an internal GPS. What to wear: Comfy workout clothes, no shoes required. It is taught in a Vinyasa style incorporating slow moving stretches, sun salutations and balance poses all connected to the breath. Class will open with deep breathing practices, meditation and close with a restorative meditation. Yoga Flow – This is a great class for all levels.
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